The shelf, ingredient by ingredient.
Twenty-five quiet actives. Each at the dose that performs, in the partner formula that holds it. Read what it does, what it does not do, and what your skin gets in return for the time you give it.
Algae
Mineral-rich and patient. A marine extract that helps skin hold what it has just absorbed.
Aloe Juice
Watery comfort. The first watery layer for skin that is reactive, sun-touched, or simply tired.
Argan Oil
A nourishing seal. Vitamin E, essential fatty acids. The slow finishing oil for dry ends and dry skin.
Betaine
An osmolyte. Helps skin hold water in its own way, gently.
Caffeine
Wakes up tired skin. Reduces the look of puffiness around the eyes and along the jaw.
Ceramides
The mortar between skin cells. A barrier you rebuild over weeks, not minutes.
Cocoa Butter
Soft, melting comfort. Rich emollience for skin that needs cushion.
Glycolic Acid
The patient resurfacer. Small molecule, deep reach. For texture and tone over time.
Hyaluronic Acid
The thirst quencher. Holds many times its weight in water. The watery layer.
Keratin
Strength returned. The structural protein hair and skin are built from.
Kojic Acid
The quiet brightener. Tyrosinase pause for uneven tone and dark spots.
Niacinamide (B3)
The all-rounder. Tone, texture, sebum, redness. The active that earns its place in any ritual.
Panthenol
The calmer. Pro-vitamin B5. Skin reads it as comfort, fast.
Peptides
Letters to the cell. Tiny signals that ask skin to rebuild what age and stress wear down.
Prebiotics
Food for the skin's good bacteria. The microbiome layer.
Retinol Alternative (Bakuchiol)
The gentler nudge. The plant-derived alternative for skin that finds retinol too much.
Rosemary Oil
Scalp wake-up. Helps circulation at the follicle, the slow way to stronger hair.
Salicylic Acid
The pore-deep cleanser. Oil-soluble. For blemishes and congestion.
Shea Butter
Heavy comfort. The final seal for very dry skin and very dry ends.
Sodium PCA
Skin's own humectant. The molecule skin already makes, returned to it.
Urea
The dual-action humectant. Hydrating at low dose, gently keratolytic at higher.
Vitamin C
The morning brightener. Antioxidant. The day-shift active.
Vitamin E
Vitamin C's partner. The fat-soluble antioxidant that stabilises a ritual.
Volcanic Sand
Mineral exfoliation. Small particles, big patience. For skin and scalp.
Wheat Protein
Plant-derived strength. For hair and skin that needs body returned without weight.
Not sure which active your skin is asking for?
Open your camera or answer four questions. We will tell you which two actives to start with, and the ritual that holds them together.
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