{"product_id":"the-volume-keratin-lift-shampoo","title":"The Volume : Keratin Lift Shampoo","description":"\u003ch1\u003eThe Volume : Keratin Lift Shampoo\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eVolumising Shampoo · 390 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eA naturally certified, rosemary and caffeine shampoo that cleanses the scalp, volumises the root, and leaves hair noticeably fuller, softer, and stronger with every wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRosemary oil and caffeine to energise the scalp\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin for strand strength and protection\u003c\/li\u003e\n\u003cli\u003eNatural certified (Ecocert COSMOS Natural)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCruelty-free · Made to order in EU \u0026amp; US · Full INCI listed\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003cp\u003eA volume-focused cleansing shampoo formulated around rosemary leaf oil, caffeine, hydrolyzed keratin, and Sodium PCA, with a fresh, invigorating fragrance built from organic peppermint, bergamot, and their naturally occurring aromatic components. The lather is generous and even; the rinse is clean; and the hair dries with a fullness and lift at the root that distinguishes this formula from standard cleansing shampoos.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this exists\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVolume is primarily a scalp and root issue: when the scalp is congested, over-oily, or under-stimulated, the hair follicle produces a strand that lies flat and heavy from the root rather than lifting away from it. Caffeine is well-documented in its ability to stimulate the scalp's blood circulation and support follicular activity; rosemary oil compounds this effect with its own documented stimulating properties at the scalp surface. Sodium PCA and Zinc PCA add a secondary dimension: they balance scalp sebum production, which directly determines how quickly the hair flattens and heavies between washes. Hydrolyzed keratin then addresses the strand itself, protecting against breakage that reduces volume at the mid-length by making each strand visibly finer over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFormulation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cleansing base combines Lauryl Glucoside and Sodium Coco-Sulfate, supplemented by Coco-Glucoside and Sodium Cocoyl Glutamate for a thorough, even lather that rinses cleanly without stripping the scalp's natural sebum balance. Cantharellus Cibarius (Chanterelle) Extract, certified from organic farming, provides the foundational soothing and polysaccharide base. Glycerin, made using organic ingredients, supplies the primary humectant action, maintaining scalp and strand moisture through the wash.\u003c\/p\u003e\n\u003cp\u003eSodium PCA and Zinc PCA are the sebum-regulating duo. Sodium PCA draws and holds moisture at the scalp surface; Zinc PCA is specifically documented for its ability to moderate the overproduction of sebum that causes hair to flatten quickly after washing. PCA Glyceryl Oleate bridges this system with the conditioning layer. Caffeine is present at a functional concentration, validated for scalp stimulation in peer-reviewed literature, not at the trace level often used to justify a marketing claim. Rosmarinus Officinalis (Rosemary) Leaf Oil, certified from organic farming, and Mentha Piperita Oil compound the scalp stimulation and contribute the characteristic invigorating sensation on the scalp during lathering. Hydrolyzed Keratin completes the formula at the strand level, providing temporary structural reinforcement that protects against the progressive diameter reduction associated with fragile hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eOn hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDay one : the scalp feels clean and energised after rinsing; the peppermint and rosemary sensation is clear and pleasant. Week one : hair lifts more noticeably from the root when dry; volume holds further into the second and third day between washes. Week four : improved scalp balance with less mid-week flatness; hair feels consistently stronger and more resilient to breakage during brushing.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eUse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage into thoroughly wet hair and scalp, working the lather across the full scalp surface for thirty seconds to allow caffeine and rosemary to reach the follicle. Rinse completely and follow with a conditioner applied only to the mid-lengths and ends to maintain root volume. For the full OVESSI hair care ritual, pair with the Keratin Shine Leave-In Hair Mist after washing to maintain the volume and protect the strand through the day.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eProvenance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA small-batch boutique skincare house, made to order. Every bottle is formulated and filled within two working days of your order, then dispatched from the fulfilment centre closest to you : our European facility for United Kingdom and European Union customers, our United States facility for North American customers. Because every bottle is bottled to order, what arrives at your door is at the peak of its actives : nothing has been sitting against light, heat, or oxygen for months. Two-day production is the price of formulation freshness, and the boutique standard we hold ourselves to.\u003c\/p\u003e\n\u003cp\u003eCruelty-free. Gluten free. Natural certified (Ecocert COSMOS Natural).\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eThe House Standard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe will only ever list a formulation if it meets four conditions :\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo claim we cannot evidence in the bottle.\u003c\/strong\u003e Every benefit on this page is backed by an ingredient that does the work at a dose that does the work. If a peptide is on the page, it is in the formula at the level peptides start performing at, not a fragrance-trace included for the marketing department.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo active dosed below its working threshold.\u003c\/strong\u003e This is the single most common dishonesty in skincare. We do not do it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull INCI, top to bottom, on every product page.\u003c\/strong\u003e In the order the regulator requires : highest concentration first. You can read the formula before you decide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne quality bar across two continents.\u003c\/strong\u003e Every formulation is held to the same European cosmetic standards, whether it leaves our EU facility for a customer in London or our US facility for a customer in Brooklyn. One bar. Two doors closer to you.\u003c\/p\u003e\n\u003cp\u003eThis is the standard. It is how we work.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFull ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua\/Water, Lauryl Glucoside, Sodium Coco-Sulfate, Cantharellus Cibarius (Chanterelle) Extract ➀, Glycerin ➁, Citric Acid, Disodium Cocoyl Glutamate, PCA Glyceryl Oleate, Sodium PCA, Zinc PCA, Coco-Glucoside, Glyceryl Oleate, Parfum\/Fragrance, Sodium Chloride, Caffeine, Benzyl Alcohol, Sodium Cocoyl Glutamate, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Keratin, Leuconostoc\/Radish Root Ferment Filtrate, Rosmarinus Officinalis Leaf Oil ➀, Mentha Piperita Oil ➀, Menthol ➂, Limonene ➂, Camphor ➂, Citrus Aurantium Bergamia Peel Oil, Pinene ➂ ➀ Ingredients from organic Farming ➁ Made using organic ingredients ➂ From natural essential oils\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eOVESSI. Modern skin rituals. Korean philosophy, Scandinavian restraint, Japanese calmness, French editorial luxury, kept together. Made to order in our EU and US facilities.\u003c\/em\u003e\u003c\/p\u003e","brand":"OVESSI","offers":[{"title":"Default","offer_id":59629602701646,"sku":"195556","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/1313\/8254\/files\/KCg0andjTssa645Hj1apA10HZgUXwMuu.jpg?v=1778500056","url":"https:\/\/ovessi.com\/products\/the-volume-keratin-lift-shampoo","provider":"OVESSI","version":"1.0","type":"link"}