{"product_id":"the-colour-peachy-grapefruit-colour-care-shampoo","title":"The Colour : Peachy Grapefruit Colour Care Shampoo","description":"\u003ch1\u003eThe Colour : Peachy Grapefruit Colour Care Shampoo\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eColour Care Shampoo · 400 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eA citrus-bright, naturally certified shampoo that gently cleanses colour-treated hair and leaves every strand fresh, smooth, and noticeably glossy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects and extends colour vibrancy\u003c\/li\u003e\n\u003cli\u003eWheat protein and aloe base for body and strength\u003c\/li\u003e\n\u003cli\u003eNatural certified (Ecocert COSMOS Natural)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVegan · Cruelty-free · Made to order in EU \u0026amp; US · Full INCI listed\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr\u003e\n\u003cp\u003eA gentle cleansing shampoo built around organic aloe juice, betaine, and hydrolyzed wheat protein, with a bright peach and grapefruit scent derived entirely from natural citrus and bergamot essential oils. The lather is soft and even, the rinse is clean, and the result is hair that feels smooth and full-bodied without the coating residue that some colour-care shampoos leave behind.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this exists\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair has a structural vulnerability that uncoloured hair does not: the chemical process that deposits or removes pigment also alters the cortex and cuticle in ways that make moisture loss and surface damage more likely between washes. Most colour-care shampoos respond to this by depositing a heavy conditioning agent that disguises the underlying issue without addressing it. This formula approaches it differently, using betaine and wheat protein to reinforce the surface structure of the strand from within the shampoo step, reducing what the conditioner then needs to compensate for. The result is a milder, more honest cleansing ritual that respects the chemistry of coloured hair rather than masking it.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFormulation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cleansing base is built around Sodium Coco-Sulfate and Coco-Glucoside, a combination that produces effective foam and rinse-through without the harshness of more aggressive sulphate systems. Aloe Barbadensis Leaf Juice, certified from organic farming, replaces a portion of the aqueous phase, giving the formula an immediately soothing base; its polysaccharide content helps maintain surface moisture through the lathering and rinsing process. Betaine, the star active here, is a naturally derived osmolyte that conditions and strengthens the hair fibre during the wash step itself, not after.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Wheat Protein binds temporarily to sites of surface damage along the hair shaft, filling micro-cracks in the cuticle that cause colour to fade faster and hair to feel coarse. Brassicyl Isoleucinate Esylate provides additional gentle conditioning without silicone residue. The fragrance is composed entirely of certified natural essential oils : bergamot peel, bitter orange peel, lemon peel, and their principal aromatic components, producing the fresh, peachy-citrus character without synthetic fragrance compounds.\u003c\/p\u003e\n\u003cp\u003eLactic Acid and Citric Acid maintain the pH at a level that keeps the cuticle closed and flat during rinsing, which is directly responsible for the post-wash gloss and smoothness.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eOn hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDay one : hair rinses clean and noticeably smooth; the citrus scent is present on dry hair without being heavy or persistent. Week one : colour appears fresher and less faded at the roots and mid-lengths; the hair takes less effort to detangle after washing. Week four : a sustained improvement in surface texture and gloss; colour-treated ends feel less brittle and easier to manage between washes.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eUse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to thoroughly wet hair and scalp. Work a generous amount through from root to tip, massage into a lather across the scalp, and rinse completely. Follow with a conditioner applied to the mid-lengths and ends. For colour-treated hair, use cool water for the final rinse to help close the cuticle and preserve colour. Compatible with all conditioners and hair treatments in the OVESSI range.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eProvenance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA small-batch boutique skincare house, made to order. Every bottle is formulated and filled within two working days of your order, then dispatched from the fulfilment centre closest to you : our European facility for United Kingdom and European Union customers, our United States facility for North American customers. Because every bottle is bottled to order, what arrives at your door is at the peak of its actives : nothing has been sitting against light, heat, or oxygen for months. Two-day production is the price of formulation freshness, and the boutique standard we hold ourselves to.\u003c\/p\u003e\n\u003cp\u003eCruelty-free. Vegan. Natural certified (Ecocert COSMOS Natural).\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eThe House Standard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe will only ever list a formulation if it meets four conditions :\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo claim we cannot evidence in the bottle.\u003c\/strong\u003e Every benefit on this page is backed by an ingredient that does the work at a dose that does the work. If a peptide is on the page, it is in the formula at the level peptides start performing at, not a fragrance-trace included for the marketing department.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo active dosed below its working threshold.\u003c\/strong\u003e This is the single most common dishonesty in skincare. We do not do it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull INCI, top to bottom, on every product page.\u003c\/strong\u003e In the order the regulator requires : highest concentration first. You can read the formula before you decide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne quality bar across two continents.\u003c\/strong\u003e Every formulation is held to the same European cosmetic standards, whether it leaves our EU facility for a customer in London or our US facility for a customer in Brooklyn. One bar. Two doors closer to you.\u003c\/p\u003e\n\u003cp\u003eThis is the standard. It is how we work.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eFull ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice ➀, Sodium Coco-Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Betaine, Sodium Chloride, Aqua, Glyceryl Oleate, Parfum, Lactic Acid, Citric Acid, Benzyl Alcohol, Brassica Alcohol, Hydrolyzed Wheat Protein, Sodium Benzoate, Brassicyl Isoleucinate Esylate, Potassium Sorbate, Limonene ➁, Citrus Aurantium Bergamia Peel Oil, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Linalyl Acetate ➁, Citronellol ➁, Pinene ➁, Linalool ➁ ➀ Ingredients from organic farming ➁ From natural essential oils\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eOVESSI. Modern skin rituals. Korean philosophy, Scandinavian restraint, Japanese calmness, French editorial luxury, kept together. Made to order in our EU and US facilities.\u003c\/em\u003e\u003c\/p\u003e","brand":"OVESSI","offers":[{"title":"Default","offer_id":59629619806542,"sku":"195564","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/1313\/8254\/files\/arGTmjeYR6jQqTYSMd4KlmkSFwKSzLK4.jpg?v=1778500118","url":"https:\/\/ovessi.com\/en-us\/products\/the-colour-peachy-grapefruit-colour-care-shampoo","provider":"OVESSI","version":"1.0","type":"link"}